COLLADA is a COLLAborative Design Activity for establishing an open standard digital asset schema for interactive 3D applications. It involves designers, developers, and interested parties from within Sony Computer Entertainment America (SCEA) as well as key third-party companies in the 3-D industry. With its 1.4.0 release, COLLADA became a standard of The Khronos Group Inc., where consortium members continue to promote COLLADA to be the centerpiece of digital-asset toolchains used by the 3-D interactive industry.